The story behind

What makes us, us? Axial was founded nearly 20 years ago—even before e-commerce juggernauts like Magento and Shopify existed!

Dan, our big kahuna (aka: the BonBoss), and his cousin, Sébastien, had a vision to create an agency that closed the gap between digital marketing, e-commerce/website tech and clients’ business objectives.

And for 20 years, we’ve earned our e-commerce and website development stripes. We’ve survived all types of war wounds related to digital marketing, conversion rate optimization…the gamut. Today, we count ourselves lucky to be able to choose our clients based on shared values, a shared commitment to results, and a shared goal to wake up every morning determined to have fun while working hard.

Our values

Axial’s values are not a bunch of snazzy words we plaster all over our walls and marketing collateral. We don’t just wink-and-gun them when we talk to clients. Our values guide us in everything we do. Every. Single. Day. Whether we need to decide on welcoming a new client or tackle a gnarly issue with a partner, Axial is all about: no bullshit, dedication, respect and sustainable development.

LEARN MORE ABOUT OUR SUSTAINABILITY INITIATIVES

Sustainable development

We’re only as good as the impact we have. That is why Axial’s commitment to sustainable development puts people and the planet at the heart of our company’s long-term viability. Our environmental and social responsibility is applied in every aspect of our business.


No bullshit

If we commit to something, we do it. If we’re wrong, we say so. If something doesn’t feel right, we speak up. Simply put, our no-bullshit policy means we are trying to be the kind of company that we would want to be customers, partners or employees of.


Dedication

We are all in no matter what we take on. Our clients’ projects become ours to help make happen. We believe that by co-creating with clients and listening to their perspectives, we can achieve spectacular results.


Respect

We respect people and the businesses they work for—including their strengths and limits. We always keep our clients’ resource, budget and time constraints top of mind. Considering each client’s unique needs and context helps everyone make the right decisions for a project’s success.


Actions speaks louder than words

Axial’s values are not a bunch of snazzy words we plaster all over our walls and marketing collateral. We don’t just wink-and-gun them when we talk to clients. Our values guide us in everything we do. Every. Single. Time. Whether we need to decide on welcoming a new client or tackle a gnarly issue with a partner, Axial is all about: no bullshit, dedication, respect and sustainable development.

01
Choose integrity Axial remains deeply tied to our company values. If a potential client, partner or employee is not aligned with them, we are willing to part ways. We address issues head on and always look out for the best interests of all parties.
02
Better together Clients know their markets and businesses inside out. Axial has the ecommerce and digital marketing expertise to make any fitting project a success. We believe that this perfect match we can build great things. We also believe that everyone on our multidisciplinary team brings value to our clients and colleagues.
03
Co-Create value From the onset of a project, we put the client at the heart of all of our processes and all of our thinking. Together with our team, we ditch operational silos and egos to deliver a project that brings our client to a whole new level. That generates results. That is something we all can be proud of.
04
Share Risk & Rewards Axial is not a supplier. We are our clients’ true partner that never wavers from a challenge--or our responsibilities. If we deliver a project under budget, we celebrate together. If we think we may have to surpass the budget, we find solutions together. Our employees are as committed to our clients’ work as if it were their own e-commerce masterpieces.
05
Never stop learning Our clients learn from us. And we learn from our clients. Contrary to other e-commerce agencies, we don’t hoard our know-how. Rather, we assist our clients in ramping up their e-commerce knowledge to be as autonomous as possible. We encourage our employees to learn new things and try new things--without fear of failure. Stoking our employees’ ambitions and skills is the foundation of our growth.
06
Walk the Talk We never tell people what they want to hear. We tell them what they need to hear. We adamantly honour our commitments to our clients and employees. Just like an open book, the Axial team always does what it says and fosters consistent, open communications.
07
People We have made it a habit of taking care of people. Starting with our people. Our partners. Our clients. And people we don’t know. From giving a helping hand to a colleague in need to helping our clients thrive during difficult times to donating to local charities, Axial is profoundly compassionate about the lives of others.
08
Planet Withouer Mother Earth, we are nothing. Axial continues to adopt environmentally friendly policies to better our planet, such as offsetting our carbon footprint, composting and receiving regular training from sustainability experts. The Axial team is green through and through.
09
Profit In order to build the socially and environmentally conscious business we envision, Axial needs to turn a profit. These profits, along with a sound financial management, help us to create win-win relationships with our clients, invest in our employees, and give back to our community.
OUR TEAM

The A-Team you can count on

Our high-octane team is made up of some of the most brilliant pros in their respective fields. We develop deep empathy for our clients’ challenges. We care about the humans behind the projects. Together, we take our creativity and problem-solving up to DEFCON-9 levels to churn out massive returns for clients. After all, great things happen when you have great people!

Équipe Axial

It’s not just fun and play.
It’s also a very capable team.

Logo - Shopify Partners
Logo - Certified B Corporation
Logo - Bonboss
OUR METHODOLOGY

A methodology built on strategy and data

We bring together a multidisciplinary team to help with clients who are on the brink of pivotal growth or massive change. We assist our clients in developing a clear vision of their business priorities. We then put Axial’s proven methodology to work for every project. Thanks to a rock-solid strategy, effective execution and constant monitoring of results, we enable our clients to build their online empires.

We’re putting our methodology to good use. See how we can better serve you.