Make a complete website redesign to highlight the brand and the quality of Garneau slippers’s distinctive products, while enabling online shopping. Through this redesign, we had to connect several existing systems to facilitate inventory management and product distribution. The website also needed to become a platform for retailers to place their orders online.
With Magento, it becomes very easy to manage a multitude of products, mainly when they require to choose colors, sizes, materials, etc. In addition, Magento is a robust and secure system that integrates well with many third-party systems.
The website allows both B2C and B2B purchases by offering a specific interface to each customer profile. An order form allows retailers to buy large quantities while the simple purchase interface meets the needs of regular consumers.
The automated marketing implemented for Garneau Slippers allows you to automatically send recovery emails following the abandonment of carts. Other emails are also automatically sent to probe customer satisfaction a few months after the purchase or to propose the replacement of the soles after one year.