Offer a design that respects the client new artistic direction, offer a large catalog of frames online, improve the conversion of online appointments and consolidate the microsites of their 60 independent clinics, all without making a change of platform (CMS).
Being in a business sector in constant evolution, where the competition is very strong, Opto-Réseau requires flexibility and versatility from its suppliers. That’s why, once a year, we define business goals and identify the priorities that our teams will have to work on to support the Opto-Réseau team. A steering committee, led in collaboration with the Marketing Director, is held at least every six months to define or re-direct decisions, and to reach consensus among all stakeholders.
Continuous analyzes are carried out in order to identify opportunities for optimization and to ensure that Opto-Réseau retains its position at the forefront in the optometry sector.