Educate visitors about the utility and how to use a unique product: the portable winch. We also needed to reflect the excellent retail and service on the Portable Winch website by creating content that anticipates the usual visitors questions.
The kit creation tool is a four question survey that allows you to find the right products based on the answers given. This tool helps customers make an informed choice based on their needs. They can then purchase from the website or a retailer.
The dealer locator is connected directly to the Portable Winch CRM, which limits the amount of updates needed when making changes for retailers.
As Portable Winch products are available in more than 25 countries, every effort has been made to adapt the site to the visitor’s region. Therefore, it is possible to establish variable tax, price and delivery rules by country. The same goes for the dealer locator.