An e-commerce site or website project with Axial kicks off with perspective.

We first perform an analysis of your current situation. That means understanding your customers—their real needs, behavior and motivations—as well as your market and competitors. We then assess your current website and digital marketing performance. We provide recommendations to align your online strategy with your business goals. Whether you want to kickstart an entire project with us or simply an external analysis to have a clearer picture, we are your go-to partner.

Our expertise


User research, user flow and user stories

Competitor and market benchmarking

Usability tests

Technical, content and SEO audits

Digital brand strategy

Conversion optimization strategy

Growth roadmap

Results you can expect

Clarity of your current situation

Understanding of issues and opportunities

A realistic e-commerce or website domination action plan based on KPIs

Confidence that your new online strategy will achieve your business goals