Ivanhoé Cambridge is a responsible global investor that invests in high-quality real estate properties, projects and companies around the world. The company owns interests in more than 1100 buildings, primarily in the industrial and logistics, office, residential and retail sectors, with assets of more than $60 billion (CAD). Ivanhoé Cambridge chose Axial to develop a transactional website for corporate rewards and incentives in order to add gift cards to its offer for collaborators, employees and business partners.
This was the second project developed by Axial to sell Ivanhoé Cambridge gift cards. Axial developed a tailor-made structure for sharing modules between the two CMS in order to reduce the risks and costs associated with developing and updating the websites.
The buying behaviour was very different from what the Axial team had seen in the first mandate involving the B2C market. Thus, a lot of questioning and reflection was required to properly satisfy the mandate. To achieve this, we reused what had already been done for B2C, without losing sight of the current project, the customers, and Ivanhoé Cambridge’s needs and expectations. The lean approach also enabled us to quickly launch the platform in MVP mode, to measure performance and to deploy optimizations. All this was achieved while reducing the risks associated with the Ivanhoé Cambridge platform’s launch on the market!
What the project team had to say