• Industry: Retail
  • Platform: Shopify Plus
  • Client since: 2014

The client and the challenge

Garneau Slippers is a Canadian-based manufacturer of sheepskin slippers, which are renowned for their comfort, warmth and durability. The company has worked with Axial for several years to develop its digital marketing strategies as well as create and update its e-commerce website.

The Objectives

  1. Develop a new e-commerce site to drive B2C sales
  2. Transition from Magento to Shopify as an e-commerce platform
  3. Enable customers to personalize their slippers
  4. Drive traffic to Garneau Slippers’ online store

 

 

The solution

Axial revamped Garneau Slippers’ website with a modern design and optimized product presentation. We also synced inventory levels between Acomba and the company’s e-commerce platform and connected it to ShipStation to simplify the shipping and returns process. Axial developed a platform for retailers in order to streamline and centralize B2B orders. After setting up a virtual gift card system and marketing automation workflows, Axial developed a content strategy and editorial calendar for Garneau Slippers’ newsletters, promotions, search engine optimization, search engine marketing and social media campaigns.

The results

*Data compared between 2018 and 2020

 

 

 

0%
Increase in revenues
0%
Increase in conversions

What the project team had to say

Working with Axial means working with people who know how to listen and put themselves in my shoes. They know how to find solutions to everything and that makes the difference!
Noémi Garneau - President
I’m a person who loves to learn new things! And boy, did I learn! The requirements for this project were very complex—but stimulating! Our experience with Garneau Slippers was amazing as we immediately saw the results for the company. We were proud to have developed a platform adapted to Garneau Slippers’ needs.
Anthony Martel - Developper

Key takeaways

  1. Changing e-commerce platforms requires careful planning and a rock-solid understanding of the sales process, especially if a company has a bilingual e-commerce site; extensive analyses are important to make the right decisions and avoid potential pitfalls.
  2. Whenever an e-commerce company wants to personalize products, it is important to rely on a partner that understands Shopify themes and integration options, as both can significantly impact the site’s UX and conversion rates.
  3. An e-commerce site should be connected to a company’s accounting systems, shipping platform and digital marketing tools, like Google Shopping and Facebook; this type of integration not only improves the customer experience but also eliminates operational silos.

Work's extent

  • Analytics
  • User research
  • Competitor and market benchmarking
  • Technical, content and SEO audits
  • Creative direction
  • User experience design (UX)
  • User interface design (UI)
  • E-commerce development
  • Systems integration and automation
  • Accounting software, Shipping solutions & APIs
  • Quality assurance
  • Performance optimization
  • Marketing automation
  • Social media advertizing & management
  • Remarketing
  • Search engine marketing & optimization
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