• Industry: Retail
  • Platform: Shopify
  • Client since: 2014

The client and the challenge

Portable Winch is a company specializing in portable winches and accessories. Pulling winches are mainly used for hunting, forestry and with off-road vehicles. Axial’s mandate was to migrate the client’s current website, while consolidating the tools and technologies it used in order to offer it greater autonomy and reduce its monthly costs.

The objectives

  1. Provide flexibility and enable scalability for the website and other marketing channels
  2. Increase the profitability of email campaigns
  3. Simplify web management
  4. Carry out customer acquisition and seek a business relationship with the end user
  5. Strengthen the relationship with distributors

 

The solution

Migrating the Magento website to Shopify gave the client the autonomy they sought in addition to cutting costs related to managing and maintaining their platform. Also, by integrating Active Campaign, an all-in-one tool, with Shopify made it possible to replace both the CRM, the chat tool and the client’s email marketing tool. It was a great way to centralize, reduce costs as well as the learning curve!

Contact cleansing, a better email communication strategy and the automations deployed have significantly increased the emailing and overall conversion performance, in addition to reducing the effort required by the Portable Winch team to ensure good communication with its customers.

What the project team had to say

“Portable Winch Co. has worked with Axial for many years. The main reason we are still clients is that we really appreciate the fact that the people at Axial have a good understanding of the various issues facing SMEs. In a constantly evolving (virtual) world, it is impossible for SME managers to read, keep-up-to-date and understand everything. The people at Axial are there to bridge all the possibilities as well as our needs. Over time, they have gained a good understanding of our business and they provide concrete and realistic solutions. Their support is simple, clear and makes it easy to follow all the stages of each project. I recommend Axial without hesitation!"
Christian Pelletier, Vice-president of Portable Winch Co.
“During this redesign, we succeeded in projecting ourselves beyond the website by taking into account global digital strategies. These have guided not only the choice of the platforms chosen, but also the site’s very structure. In the end, we ended up with a comprehensive e-commerce site that also offers lead-gen opportunities through automated marketing."
Magali Seng, Strategist

Key takeaways

  1. The investments in marketing automation may seem like a lot of money, but the payoffs are there: users are more engaged, while the client’s marketing team can put effort where it has real value.
  2. By choosing the right tools for our client, we have enabled it to acquire greater autonomy and flexibility in managing its web presence, while bringing greater satisfaction to our client!

Work's extent

  • Analytics
  • User research
  • Conversion rate optimization (CRO) strategy
  • Growth-oriented design
  • User experience (UX) design
  • User interface (UI) design
  • Writing paid ads, social media, email marketing
  • E-commerce site development
  • Systems integration and automation
  • Website migration
  • Quality assurance
  • Performance optimization
  • Marketing automation
  • Conversion rate optimization
  • Email marketing
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