Spa Eastman is located in the Eastern Townships. The company offers a unique concept to promote health and wellness. It is an upscale fitness and rejuvenation experience. The mandate given to Axial was to create a transactional platform fully integrated with ResortSuite while ensuring that the sales pitch was properly transferred online to convey the value of the offer.
In order to ensure this redesign project’s success, content strategy had to be at the heart of discussions. This enabled us to create an evolving website structure and to respond adequately to Spa Eastman’s different customer profiles. To demonstrate Spa Eastman’s differentiated positioning, the site structure, images, tone and content all had to be aligned. Also, while developing the online reservation system, we placed the customer at the centre of the web experience by ensuring that they could easily find the information they need, that they could navigate easily and that they became familiar and comfortable with Spa Eastman’s identity from the first glance. This initiative, in particular, helped make customer service more efficient, so that they could focus most on providing value in the customer’s experience. In this sense, the Axial team also made sure that the different technological tools communicated well with each other and that they shared the same database in order to prevent duplication, double entry and cumbersome internal processes.
What the project team had to say
